Barbara is a Dutch economist, professor, director, and consultant. Barbara is chief Economist at PwC and professor of applied economics at the University of Amsterdam. She is a former crown member of the Social and Economic Council of the Netherlands (SER), Chair of the Bank Council of DNB and a member of the Corporate Governance Monitoring Committee. Barbara was CEO of Rabo Carbon Bank and CEO of Rabobank Amsterdam. In the above-mentioned and other positions within Rabobank, Baarsma developed the Rabobank-wide knowledge agenda and the structure of the knowledge organisation. Barbara Baarsma was a member of the Supervisory Boards of Loyalis NV, Espria and Aon Groep Nederland, among others, as well as a member of the Board of the Kas Bank Preference Shares Foundation and a member of the Advisory Board Responsible Investment at PGGM.